“An arts experience begins not when the turnstile clicks, but weeks before when it first occurs to someone to attend….”
(Research Into Action, Greater Philadelphia Cultural Alliance, 2009)
Ticket Philadelphia’s unique value to your organization begins with a single ticket transaction, the key element of an arts patron’s experience. Through Ticket Philadelphia’s deep knowledge, expertise and commitment to enhancing the customer experience, your organization can safely build its customer base and pay attention to mission critical issues.
Customer Relations Management:The lifeblood of any arts organization is its ability to develop long-term audiences, but today’s arts audiences have greater service requirements and increasing expectations. Understanding the various groups that make up your audience base is essential when seeking to engage both existing and new Patrons. Immediate feedback on the effectiveness of promotional campaigns allows you to target and market to Patrons according to their buying volume and preferences. Refined customer profiling helps drive ticket sales by better identifying the motivations and behaviors of your different audience groups, putting the right customer in the right seat, at the right time and for the right price.
Ticket Philadelphia supports the fundraising and marketing capacity of your organization by providing: